goop

goop

september - november 2018

Working with Rapt Studio and Gwyneth Paltrow to develop a system of workstations, soft seating and conference tables that boast goop’s brand and support the three pillars of Rapt Studio’s design solution – “connectivity, transparency, and empowerment.” Pulling inspiration from seashell tones, curvilinear, loopy shapes, and the Santa Monica city scape, We worked in a soft, airy color palette established by the client and architect.

We also developed two varieties of conference tables for these spaces – 6 highly customized, back painted, acid etched glass affixed to a millwork sub tops with integrated power, and 1 extra long table with a solid white ash top for board meetings. All tables feature a custom powder coated, bent, double blade steel leg base.

Architect: Rapt Studios

Budget: $440,000

Concept Rounds: 7

Role: Concept Designer

Scope: Fixed Height Workstations (213 seats)

Height Adjustable Workstations (7 seats)

Sofa Island (2)

Conference Tables (8)

 
 

Initial Material Palette

 
 

Design approach by Rapt Studios